CBL is a not just a valuable library resource – it’s also a business hub at the heart of the City of London. Our brand points this up for potential users.
WHAT WE DID
Brand identity
Print design
Corporate templates
Display and window graphics
In 2015, we drew on commissioned research and our understanding of how brands work, to create an identity that makes CBL relevant and attractive for established businesses, SMEs and entrepreneurs.
We have used flexible straplines/messages to highlight the different ways in which businesses can benefit from CBL.
Our look and feel for CBL is ‘contemporary corporate’ – speaking to its location, accessibility and affordability. For more information visit City Business Library online here.
