SHAPING THE SQUARE

Grosvenor Britain & Ireland


We’ve helped to engage the world with an ambitious project to reinvent Grosvenor Square for the 21st century, by developing integrated communications under one banner – ‘Shaping the Square’.


WHAT WE DID

  • Website design and development
  • Quantitative and qualitative research
  • Copywriting
  • Editorial design
  • Film
  • Photography

The Grosvenor Square project is just one part of Grosvenor’s larger 20-year vision work. We helped them to raise awareness of the project, share their research into public opinion and invite others to share their ideas. Our approach has been truly multimedia, with a specially created website providing a focal point for all communications. Take a look at the website here.

The ‘Shaping the Square’ campaign opened with a positioning animation sequence and compelling press release.

We brought to life the research findings of a public consultation that asked more than 1,000 Londoners – ‘What’s in your Square?’

 

We used film and case studies to share the views of local school pupils about the future of their local square.